Learn About Paper, Printing and Varnish

Converting From RGB to CMYK

RGB hexadecimal should always be converted to accurately to full color (CMYK) to verify your colors. This color code will work in RGB but converting such work to a CMYK format before print is necessary and it is better the author does it to see what (if any) color fluctuation takes place. Process printing is the most popular format for 4 color printing machines found in the vast majority of commercial printing shops. CMYK color code is also referred to as four-color process printing in pressrooms. Although it is the most common method used today, Six-color process printing is another method of color printing that is often used by artists when printing numbered prints of their works. When moving forward with a design paper, printing and varnish options need to be examined closely.

A Great Choice for Paper Type From Your Business Printer

Strathmore pure cotton-100% cotton premium correspondence paper

Available With Watermarks

PCW- Post Consumer Waste

Strathmore watermarks are a symbol of excellence and distinction. A watermark is an unalterable part of the paper that is created when a dandy roll presses the watermark design into the wet sheet during the paper making process.

The majority of strathmore papers feature a random/non-localized watermark. Select sheets are available with a localized watermark-or no watermark at all. You may also create your own private watermark-see private watermarks in the resources section.

• Strathmore script-informal, upscale, and contemporary
• Strathmore script recycled-30% and 100% pcw
• Strathmore writing-25% cotton to communicate integrity and success
• Strathmore writing recycled-30% pcw

Great for Private Watermarking

For more information please contact your merchant. To locate a merchant in your area, please go to www.mohawkpaper.com and select find a distributor under resources.

Private Watermark

A private watermark is your custom design embedded into the paper during the early stage of the paper making process when a dandy roll presses your mark design into the wet paper web. The paper at the point of watermarking is about 85% water; therefore fibers can be shifted and relocated without changing the character of the sheet or weakening it. As the sheet goes through the drying process, your unique mark design becomes a permanent part of the paper, adding security and personality to your letterhead paper.

Availability

A private watermark is available in strathmore script (premium sulphate), strathmore writing 25% cotton, and strathmore pure cotton. Available in all shades, finishes, and basis weights from 20 lb. (75 gsm) to 28 lb. (105 gsm) writing.

Types of Watermarks

Wire a mark that is lighter and transparent compared to the surrounding paper. Used for achieving thin lines and detailed artwork. Used most often for marks which consist mostly of lettering.

Shaded a mark that is more opaque and darker than the surrounding paper. Used for achieving heavier lines and filling larger areas. Used most often for marks which consist of bold design or bold-faced lettering.

Combination combines elements of both wire and shaded marks. Used for achieving larger areas of darker-than-paper fill with lighter-than-paper details. Used most often for marks which consist of a graphic and lettering combination.

Wire Shaded Combination

Strathmore Writing is a Paper Made by Mohawk Papers. By Visiting your Local Paper Mercahant you should be able to obtain a live swatch book to examine the true look and feel of this fine paper.

The icing on the cake when it comes to paper, printing and varnish

Varnishing Adds Protection

When protection rather than aesthetic effects is your primary objective, particularly with jobs other than the booklets, brochures, and mailers that we've concentrated on here, there are several alternatives to overprint varnish that you may wish to consider.

Liquid

This is a clear plastic film bonded to printed surfaces with solvent or laminate a water-based adhesive. It is usually a finishing process reserved for
record jackets and textbook covers, but can also be used for special very high gloss effects.

Water Base Coatings

These provide the durability of liquid laminate but can be applied by water-miscible aqueous lithographers "in house." They are used mainly in packaging on coatings board or heavy paper stock.

UV Varnishes

Although they are inexpensive alternatives to lamination, UV varnishes are still expensive when compared to conventional overprint varnish. Dried by ultraviolet radiation, they provide exceptional gloss and rub resistance.

So now you have ideas for paper, printing and varnish that are sure to turn heads with business professionals. Professional printers can take your ideas from pencil to press. Print any concept you want now with the confidence of know what will look good.. Choosing the right commercial paper can set your print design apart from the rest. Find out about commercial printing paper companies near your and ask a local paper merchant for a swatch book to examine the colors and finishes available to you.