Flair and Originality: Clothing Boutique Business Cards

In the sea of stores that offer clothing and accessories, the clothing boutique caters to the higher end of a niche market. With designer labels and custom cuts, the clothing boutique owner needs a strong business card that reflects quality designs and professional customer service.

Originality is the name of the game when it comes to designing the business card of a specialty clothing boutique. The design must emphasis creativity, uniqueness and exclusivity. Bold but balanced colors, interesting fonts and accents and a fantastic explanatory tag line are key to boutique calling cards.

When it comes to clip art or other images, choose an aspect of your business that makes you different from other stores in the area. If you sell clothes and custom made purses, be sure to place a picture of the purses on the card. If you also offer, shoes, makeup or spa treatments, these points should be clear from the images on the business cared. If you decide to put clothes on the card, be sure to choose the top item from the boutique’s collection.

Reflect the store’s branding in the font and layout of the card. The idea is to give a small snippet of the grand design. Entice customers with your color palette, font choices and information. Stick to the basic color rule of no more than three main colors but don’t be afraid to add a splash or dash or a bold accent color.

Tagline is the sell line in the case of clothing boutique be sure to use words like “quality,” “specialty,” custom,” “vintage” and “designer.” If the boutique specializes in one particular brand or type of clothing, be sure to mention this on the card to avoid both confusion and disappointment.

Choose a card stock that has substance with a heavier weight or textured feel. High gloss finishes work for some clothing store business cards but could send the wrong message for others. Be sure to spend on the finishing aspect of the business card design to ensure the right message gets to the potential client or customer.

Lastly, always consider a double sided card for your business. This extra space is you best advertising and can list the designer labels and brands carried by the boutique, details on custom fit appointments or additional services the boutique offers. It can also serve as a place for coupons or discount codes.

A clothing store is an image and a well designed business card can sell that image even before the customer gets to the clothes. Be precise, thoughtful but use flair in creating clothing boutique business cards.

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