Toe Points or Tap Shoes: Professional Dancer’s Business Card

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Professional dancers find employment in music videos, theater companies, large corporations that seek promotional entertainment, movies, art exhibits and cultural organizations. Most dancers work freelance and must promote themselves constantly in order to stay in the loop. The professional dancer’s business card should be explicit, creative and reflective.

Every dancer’s business card should mention the explicit types of dance that can perform their level of qualification and their years of experience. For example: “Certified tap dancer 2 years, ballet 7 years.”  Often dancers are disqualified for employment based on these factors alone and informative business cards save a lot of time.

Use the dancer’s business card as an opportunity to show your creativity. Select designs, colors and clip art with care remembering that future employers will be the main viewers of your finished card. Think professional but artistic. Don’t go overboard with the oil painted images of classically trained dancers. Choose your strongest dance skill and promote it with a definite but restrained image.

If there is a certain area of the dance world where you seek employment such as the pop music industry or traditional Broadway theater, make sure this shows in your business card. If you have experience in both hip hop and ballet but want to be a hip hop dancer then avoid over promoting the ballet aspect of things.

Professional dancer’s business cards are miniature resumes that provide choreographers with a quick reference that keeps you on their mind. Some jobs still require a resume but this just makes your business card reinforcement. Distribute your card at events among producers and your fellow dancers. You never know where the next job will come from.

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