Tis the Season: Tax Preparer’s Business Card

The tax preparer gets very busy in April, often also in May as the late filers seek professional assistance before things get out of control. For many people, taxes are no problem, but for the majority the biggest issue of tax season is choosing a tax preparation service. The right business card can make sure that preparer is you.

The tax preparer’s business card should include enough contact information that the potential client feels comfortable in paying for your services. Information about your credentials, corporate affiliations and academic qualifications is helpful. Be sure to include a number of contact phone numbers, an e-mail address and a website address. Tax preparer’s must build trust before they build up clientele.

Making the tax preparer’s business card fun and entertaining is a difficult thing to do. Sometimes it’s best not to avoid the obvious. Images of tax forms and computers can work well for the tax preparer. They provide a visual reinforcement of the need for their services. Many people just look at tax forms and get squeamish. Being the person to provide an answer to this tax phobia is a great way to stay employed.

The fold over business card works well for the tax preparer’s business card. The fold over can provide additional space for explaining specifics of the tax preparation services such as which forms or types of taxes the preparer commonly deals with. Alternatively, the second half of the business card can be utilized as a percentage off coupon or the perforated appointment card. The extra space is definitely a plus.

Distribute tax preparer business cards to current and potential clients. Leave a pile at the local library (next to the free tax forms), the community center and then if you can, at the local mall. Catching the late filers is the key to bumping up the tax season paycheck and creating repeat business for the coming year.

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