The Hotel Owner’s Business Card: Branding Hospitality

Running a hotel is a matter of fantastic customer service and consistent branding. With o many hotels and motels punctuating the American landscape, making your business stand out is important to overall success. People stop at hotels out of convenience. They stay a second, third or fourth time because of the quality of service and hospitality of the owner. The hotel owner’s business card should represent their brand, their hospitality ethics and list the quality services guests can expect.

Begin by determining what makes your hotel special. Is it the most comfortable beds in town? Is it the additional amenities such as a pool, spa or golf course? Is it fine dining? Customer service? What is the key focus of you hotel or the thing you are praised for the most? This should be the focus of your business card, whether in color choice, font choice, graphics and visuals or printed information. Find your hotelier niche and brand it on your calling card.

Besides the usual location information and contact numbers and websites, a hotel business card should include directions. Whether there is room on the front of the card (exit 6 off Highway 99) or the instructions are complex and belong on the back of the card, they shouldn’t be left off. If a customer is choosing between two hotels for the night and one offers directions and the other doesn’t? You are giving business away to your competitor because of a single sentence of a business card.

Hotel business cards should always be printed in bulk (unless the business is expecting imminent change) and purchased in lots of a 1000. They are ideal for handing out at trade shows and other business gatherings, for networking and for dropping off at area businesses such as the local museums and art galleries as well as the Chamber of Commerce and the local tourism office. A hotel must sell itself in this busy modern world and a well designed business card can make that happen.

Share and Enjoy: