The Calling Card of The Religious Professional

People need to get in contact with them and know where to find them but often, they never think of printing and carrying business cards. But religion is a business with plenty of clients and religious professionals should consider custom designed business cards and calling cards to help their spiritual audience maintain close contact with them.

Although clergy people and spiritual leaders need business cards, it is important to keep the overall look and design of the card tasteful and respectful. Commercialism in religion is not the message religious leaders should send to their flocks. A subdued but focused design supported by clear communicative information is best.

Background colors can reflect the colors of the meeting building or religious season or take on a more abstract approach. A black and white still photograph of nature or other landscape conveys the same mood as calm blues, whites and yellows but without the very obvious association. Although clear indicators of the religious affiliation may be more appropriate in some cases.

When it comes to font type and size the style should be legible. For creative purposes copying the styles of ancient script in head lines of information can look nice as long as the words are still clear. Gothic styles and Edwardian scripts should be used with a degree of restraint. Parishioners and followers must be able to use the card easily. Be sure to include cell phone numbers, web site addresses and e-mail addresses if possible.

Clip art or photographs on a religious professional’s business card must be done with the utmost taste. A photograph of the building of worship or some of the ritual pieces used during ceremonies can be nice. A great idea is to have a professional portrait taken so that potential “clients” can put a name and face to a particular institution.

Consider two sets of cards: one for parishioners and one for fellow members of the cloth. That way you can experiment with design and font types and see which seems most effective. Don’t forget to order two sided cards so that calling hours and worship times are posted.

Share and Enjoy: