Sewing Things up: Tailor’s Business Card

As off the rack loses favors with executives and the well to do, the demand for a tailor or seamstress increases. The custom look deserves a professional business approach no matter if it “just” sewing and cutting and the like. A professional tailor is worth their weight in gold, but their business card doesn’t have to be.

Avoid cliché designs and clipart when creating the tailor’s business card. Things that remind you of tailoring and sewing are fine but avoid things like a stitched border or the cotton thread and sewing needle. These are so done and don’t set off your individual skills or a custom professional tone.

A textured business card for a tailor is a nice touch. A smooth linen type finish gives a tactile support to the idea of working with good fabrics. A very thin smooth card will support a light airy sort of style where as a darker, thick textured card will make potential clients think of thick fabrics. Texture can play a large role when you specialize in just female or male tailoring and can help solidify that impression.

Photographs and pictures that promote your focus in the world of tailoring and alterations are the best way to go for images on your business card. A photo of male tailor fixing the hem of a man’s dress pants tells one story whereas a female hand sewing a sequin on an evening dress tells another. Take your time to think about what image would tell the best story about your skill set and clientele.

Utilize the tag line or bullet point format to list or explain the details of your sewing and tailoring business. Be sure to discuss skill set, education, experience and areas of expertise. It is a good idea to brainstorm bullet points on a piece of scratch paper and then circle the most poignant items on your paper. Make these into bullet point sentences, trying to get more than one though into each line. An example would be “40 years experience in custom evening wear.”

Because the tailor is always dealing with a multitude of fabrics and colors, it is a good idea to reflect the established colors of the business on the tailoring business card. Use the color palette in your store front, letterhead or décor to help brand your product, you.

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