Selling the Season: Business Cards for Tree Sellers
As soon as Thanksgiving comes to an end, the holiday season begins so does the Christmas tree selling season. Christmas trees are a competitive business with thousands of people in small geographical areas looking for the perfect tree for their holiday home. Business cards for the Christmas tree seller are a way of getting your name out there and letting everyone know your trees are the trees to buy.
When designing a business card for a Christmas tree seller the focus festive, fun and informative. Due to the seasonal nature of the business, placing the price point specifics on the card is okay. Purchase just enough cards to get you through a single season and be ready to change prices, design and even location next year.
For back ground designs, the images and clip art are obvious. Christmas tree images come in a wide variety of shapes and sizes. The Christmas tree seller needs to decide whether they want to use a clip art image or an actual photograph of a Christmas tree. When thinking photographs, consider an image of a decorated tree rather than a lot tree. This will help sell the image of a happy holiday home.
Colors should be at least a little festive. Red and green are the obvious colors, but silver, blue, gold and even yellow (think tree star or angel) work too. Metallic foiling may add that touch of sparkle to a tree image or background stars on the card. Try to stick to the no more than three colors rule. It is tempting to over color a holiday focused business card but it must still remain legible, simple and focused.
A nice thick card stock or textured card creates a good physical feeling of solid and dependable. This is good for both selling trees and the Christmas tree seller. Christmas tree lots are very fleeting and temporary so a sign of stability is important. Consider recycled card for that green touch to your cards.
Fonts and lettering should be clear and simple. Include all important details including detail location information. Consider using the back of the card for a small detailed map or for a list of prices. If you are located a little out of town, your card needs to sell both your price point as well as your stock.
Christmas tree sellers face stiff competition. Handing out cards in shopping malls, Christmas store and craft shows are a good way to let people know you exist. Create a solid and festive image to ensure that when you Christmas tree lot opens, they will be lined up down the street.
Filed under: Business Card Help, Design Tips, Marketing on November 27th, 2009






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