Salute to Summer: Tanning Salon Business Card
As the summer draws to a close, the tanning salons get busy. This is the time of year for tanning salons to stock up on business card and revamp their business card branding. The professional tanning salon’s business card should remind customers or everything they can’t get from lying at the beach and then some.
Color is very important on the tanning salon’s business card. Rather than choosing browns and golds to reflect the tanned skin look, it makes sense to choose summertime colors or scenes that remind of natural sunlight. Tanning is all about the same effect as summer without all the sand. Be sure to evoke a mood that makes you think of golden beaches, bright blue skies and golden yellow suns.
Consider a smooth finish to the tanning salon business card. Smooth card will remind people of smooth skin. It may be a good idea to choose a recycled smooth card or soy inks for the tanning salon business card. This provides a measure of balance to the artificialness of the services offered by the salon and helps customers know you are as green a business as you can be. Just be sure customers know they have a recycled business card by using the appropriate clip art and symbols.
When it comes to images on the tanning salon business card, the full background design always looks nice. A faded image of a warm glowing beach with white or black lettering superimposed is eye catching and mood setting. If you leave in a highly populated area or just an area with multiple tanning salons, a picture of your store front may be more appropriate.
Distribute the tanning salon business card to every client and potential client. Slip a card inside any merchandise bag and be sure to use the business card as advertising in the front of every prepared gift bag.
Filed under: Business Card Help, Design Tips, Marketing on August 29th, 2010







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