Promoting the Past: Antique’s Dealer Business Card

The job of the antiques dealer is to collect and sell the tokens of history that look great on the living room shelf or around the dining room table. With such a wide range of dealers working with antiques creating the appropriate tone for their business card is the key to networking and promoting success.

Use the tagline, or if more room is needed the reverse side, of the antique dealer’s business card for listing the type of antiques in your stock. With so many different types of antiques available, it’s a good idea to be specific about your line. Use generalizations if you must to make everything fit.

A little embossing or metallic foiling can really help the antique dealer’s business card stand out form the crowd. A small gold or silver motif or even foiled capital letters on the business name adds that touch of luxury many associate with the high end dealer’s establishment.

Traditional colors associated with antiques work well with the antique dealer’s business card. The world of antiques has no reason to appear fresh and modern. Creams, sepia tones, deep greens or even black are appropriate background colors for the dealer’s business card.

Choose a thick textured or smooth card stock for the antique dealer’s business card. High gloss cards or extremely thin or light weight cards can give the wrong impression for an antiques business. Take time to select a card that gives weight and substance to your profession and inventory.

Distribute business cards during in home antique appraisals, antiques fairs an social networking events. Always include a copy of the antique dealer’s business card in any bag, box or envelope that leaves your store. The savvy dealer will carry a small pile of business cards on their person at all times.

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