Printing Perfection: Magazine Publisher’s Business Card

Magazine publication has undergone a lot of change in recent years with many companies switching to online publication or reducing the quality of print publications. The industry is transforming and a savvy publisher should try to keep up. Magazine publishing business cards should sell both a product and a personality.

When it comes to a publisher’s business card is all about showing that, despite a difficult economic climate and the fact that mags have gone digital, things are good and they are the one to turn to for advice. Choose the highest quality thick textured card and get the print engraved. Use metallic foiling to beef up a logo and indulge in floor color affiliation symbols. These days making a business card look good is dirt cheap; making a business card look excellent is very affordable. Make the extra effort to help brand yourself as a success.

A publisher should always have a two sided business card. The back can be used to list publications, affiliations and recent awards. When people approach a publisher they want someone who exudes success and confidence. Be sure to include website addresses for each magazine on the back of the card.

Be sure the publishing business card is perfectly aligned, perfectly typeset, error free, legible and attractive. In many cases, this will be the first piece of printed material your potential client is going to see and it should reflect the high standard of your publishing empire. Take the time to look over the business card proof and have a couple of extra people take a look to cover your bases.

Distribute publishing business cards at advertising agencies, literary agencies, colleges, book stores, community events, newspaper offices and trade shows. Be sure to include website and e-mail address so you can direct traffic to your digital publishing portfolio.

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