Museum Tour Guide Business Card: Touting Tours and Treasures

The modern museum is a place of inspiration, education and escape. A museum tour guide is the public’s bridge between the present and the past and an integral part of the overall museum structure. The business card of a museum tour guide should exemplify both scholarship and fun.

Every museum tour guide’s business card should include the basic contact information about the museum as well as details about their specific position. Tour guides distribute cards among their tour groups as well as their peers at conferences and training sessions. Because of this the card must both attract repeat business to the museum as well as set a professional tone.

When it comes to background designs and colors on a museum tour guide’s business card, it’s all about promoting and branding the museum. Choose colors from the museum’s logo or signage to help potential museum goers connect you to a particular location. Avoid any designs that do not emphasize museums or history. Keep things plain if you intend to include artwork or images.

The museum tour guide’s business card can include a line drawing of the building or a particular famous exhibit. If this is the case, be sure to use the same drawings as used on museum letterhead or promotional items. For photographs you could choose a picture of the museum or a portrait of yourself.

Use the back side of the museum tour guide’s business card to write down the times of your tours. Be sure to include subject of tours (if more than one) and meeting point. The savvy tour guide would include a tag line regarding meeting 10 minutes before the tour is scheduled to begin.

It is a good idea to order at least 1000 tour guide business cards at a time because you ill go through them very quickly. If you get in the habit of handing them out after tours or mailing them to school group coordinators, they won’t last long. Be sure to hand a card to any curious museum visitor who may have a follow up question once they get home. This is a great way to get repeat business.

Always check with museum proprietors on any existing protocol when it comes to individual worker’s business cards. There may be a set template in place paid for under one of the organization’s federal or state funding programs. Check with the boss and get the right digital file to upload for your business card.

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