Making Your Business Card Worth Holding On To
The two sided business card continues to grow in popularity. It shows you are willing to spend a few extra pennies to keep your client informed and give them all the details about your business. The two sided business card gives you an extra space to express your concept, offer discounts or make your card one to hold onto.
Calendars are a popular choice for the back of a business card. This provides the potential client with a reason to keep glancing at the business card and to keep it safe. Most business card printing companies offer a variety of calendars that can be customized to suit your needs.
Placing a single image or a series of images on the back of a business card makes it harder for people to simply discard. If you arrange flowers, six to eight photos of finished arrangements will entice people into your store. It lets potential customers know what you have to offer. The principle applies to any business and not just florists.
Printing a map on the back of your business card gives clients a second reason to continually glance at the card. Be sure to mark your location on the map but provide details of the main roads in the area. If the map is accurate and useful, you as the business will be credited with making their life easier and thus making the lost soul more likely to use your business.
Trivia on the back of a business card is not only interesting and entertaining, it can distract children and make car rides less terrible. If your business service or product applies to the great outdoors you could include the “top ten most visited state parks” or “what to do in the case of a bear attack” on the reverse side of your card.
Sometimes a good product or reliable business isn’t enough to build a client base and increase repeat business. Think of ways to make your business card useful and watch your orders soar.
Filed under: Business Card Help, Design Tips, Marketing, Printing on March 25th, 2010







Leave a Reply