Printed Business Cards

Despite the overwhelming popularity of online dating sites, the traditional matchmaker still plays a vital role for many cultures and couples in the world of romance. A matchmaker is responsible for compatible matching, introductions, meetings with parents and often organizing weddings. The professional matchmaker’s business card should be eye catching, specific and informative.

Contact information is key on the matchmaker’s business card. Accessibility is important to a matchmaker’s success. Include phone numbers and e-mail addresses you check constantly on your business card. Include your own social networking site information and any web pages you maintain that mention your matchmaking services. Links to your success stories make a great advertising technique.

When it comes to choosing a design and color palette for the matchmaker’s business card it is best to work with established branding. In a world dominated by the online market place, making your name in the real world and the virtual world is key. Consistent color schemes, logos and design choices are the friend of the niche entrepreneur.

Use the back side of the matchmaker’s business card to explain your process, matching methods and scope of work. Different matchmakers use different techniques to bring people together and not everyone may want to use your techniques. Be sure to let potential clients know what they will be getting for their money. A rate schedule may be a good idea too.

Distribute the matchmaker’s business card to parents, single men and women and to other matchmaker’s at networking events. If you regularly give talks or events regarding matchmaking (lectures, social mixers etc.) be sure to have plenty of cards on hand for potential clients. You never know when someone will be ready to find love.

Filed under: Business Card Help, Design Tips, Marketing, Printing on June 21st, 2010