Kitchen Shop Business Cards: Combining Stock and Atmosphere

The holidays are a time of kitchens and cooking and a busy time for owners and managers of kitchen supply shops. The business card of a kitchen supply shop should display uniqueness, creativity and quality goods. Now is a great time to order new business cards.

Because there is such a range of kitchen stores out there, making sure customers and potential customers understand the scope of your stock is important. Frustrated people who came for a jelly mold when all you stock is gadgets will not return and will not spread the good word for you. Besides the usual information about location and phone numbers, be sure to write on the front a little about the stock you deal with. A descriptive tag line (i.e. “for all your kitchen gadget and gourmet coffee making needs”) will seal the deal.

Color in this case should really reflect the store rather than the stock or any sort of universal kitchen notion. Everyone’s kitchen is different so focus on the colors of the store sign, the interior (if there is a prominent theme) or the colors of already established letterhead and promotional items. Stick to the three color rule and work on conveying warm and inviting tones.

Clipart and images are a great chance for creativity with the kitchen shop business card. Photos of the store’s interior are very helpful in promoting your wares as are clip art of items you stock. Never place a kitchen related picture on your card that has nothing to do with the store’s inventory. If you don’t sell crock pots or rolling pins, don’t put them on your card.

The font of a kitchen shop business card is really down to the owner’s individual preference but should be legible and clear. Mirror fonts used on other promotional or branded items, copy the lettering of the store sign or choose a font that presents a theme or impression that suits the store.

Consider a two sided card if you have unusual opening times, need space for directions if you are a little off the beaten path or have a very unique inventory that requires explanation. Any gourmet kitchen shop should utilize the second side of the card and use the space for promotion. If you are the only place in town with imported Italian espresso makers then say so.

Kitchen shops are a great place for browsing and picking up holiday gifts. Get the right customers to your store with stock specific business cards that convey warmth, atmosphere and great kitchen related items. Be sure to get extra cards printed for staff to hand out to friends and family.

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