Keeping Things Kosher: The Bookkeeper’s Business Card

Since the many recent financial upsets in institutions across the globe, the need for careful record keeping and trustworthy accountants continues to rise. A freelance or independent bookkeeper is one way to ensure a neutral perspective and reduce corporate liability. The professional bookkeeper’s business card should be smart, savvy and to the point.

Consider a two sided business card for the professional bookkeeper. Use the reverse side of the card to define the scope of your business services. Many people don’t realize the actual duties and responsibilities of a professional accountant and explaining them on your business card will help potential clients communicate their needs to you. Try to keep your sentences brief and use a bulleted list to space the information evenly.

Use your bookkeeping business card as a way to both advertise and brand your business services. Incorporate the colors and font styles from your business letterhead and use it on your business card. Upload your established clipart to the online printer’s website to ensure the imagery looks the same across the board.

Purchase different types of business cards to better brand your book keeping business. Magnetic cards can be handed out to established clients to stick on their filing cabinets at the office. Sticker label business cards can be placed on the back of folders that contain reports for your clients. Every communication is an opportunity to promote your services.

Include a copy of the bookkeeper’s business card with every report you submit to your clients and any inquiry letters you mail out. Keep a stack of cards on your desk and another stack in your top pocket for easy distribution to new and potential customers. In a small town it does no harm to leave a pile of your business cards at the local community center to reach out to locals in need of a little accounting help.

Share and Enjoy: