Printed Business Cards

If you shop for a business card these days you’ll notice all the larger printing companies offer different alignments for your card. The classic horizontally printed business card still holds sway but for some folks the vertically printed card holds appeal. Which is right for you?

Horizontally printed cards are expected by a vast majority of the traditional corporate world. Gimmicks and eye catching design are not necessary when simple exchanging contact information. Traditional services such as lawyers, doctors and dentists favor the horizontal card as due well established companies and large corporations.

Vertical cards offer a different perspective on contact information. If you hand a vertically printed card over to someone not expecting it they will try to read horizontally then turn the card to read the vertical text. This works for some folks and can be a nice gimmick but for others it can be annoying and time wasting. Think seriously about the type of business you have and the type of client you are trying to attract.

The vertical business card provides a sense of additional height and can work great for those who are in the business of perspective such as architects, engineers, artists, photographers and up and coming businesses such as green technology. Vertical cards suggest change and may be a good idea for your upcoming business card order if you are looking to re-brand your product in the coming year.

Whatever printing alignment you choose for your business card, whether horizontal or vertical, be sure the information scans well, is spelled correctly and stands out for all the right reasons.

Filed under: Business Card Help on January 19th, 2012