Holidays are Business Card Time

After redesigning your business card for the New Year be sure not to let it sit in the draw or filing cabinet. The point of business cards is to self promote, advertise your business and get your name out there. The holidays are a great opportunity for professionals and companies large and small to really affirm their branding.

Big corporations make it a habit to send out corporate holiday cards to all of their clients. There is no reason for smaller businesses and entrepreneurs not to do the same. The cost of bulk custom printed holidays cards had reduced drastically in recent years and is an easy way to advertise your business. Be sure to place one of your business cards inside every single card.

Holidays cards are a great way of saying thank you to clients for the previous year’s business and a way to hand out the new business card to established clientele. Broaden your range by sending out cards to potential clients as well as area business networks.

The tourism board, the chamber of commerce, business groups, civic organizations and even the local city hall are all perfect places for your new business card. Send between three and five cards inside the greeting card to ensure your name reaches someone. A secretary will be more hesitant to throw out a number of cards instead of just one (and some rejection is a given).

If you are worried that all your business cards will be in the trash can as soon as the holiday card is opened, consider delivering your greetings in person. Introduce yourself and drop off your holiday wishes with a few cards to explain the services you offer.

Don’t restrict yourself to business cards inside holiday cards. Attach business cards to cookie baskets and popcorn tins for distribution to local businesses. And don’t forget, the new year is just around the corner and makes a great opportunity to send out your business cards again.

Share and Enjoy: