Printed Business Cards

After a recent fender bender, I learned to appreciate the importance of a good insurance agent. The professional insurance agent is responsible for taking care of the forms as well as the client’s well being. They handle accident from start to finish and provide a host of coverage options. Whether it’s home, rental, car or antiques, insurance agents have their hands full. The insurance agent’s business card should be multifaceted but professional.

An insurance agent’s business card should always reflect the established branding of the insurance company. Check with human resources or the office manager for any previously digitized clipart or logo that should be included on your business card. If the company has a certain color in their letterhead or logo, try and incorporate this into your business cared. It’s great to make your corporate card individualized but it should be brand recognizable.

Use the back of the insurance agent’s business card to provide details of coverage scope and type. If you deal only in auto insurance, provide specifics of your company’s auto policy. If you offer a number of different insurance types, list them all in bullet form on the reverse of your business card. Remember, your business card is often your first and last impression and the best form of memorable advertising you leave with a client. Be sure to choose the space wisely.

Insurance agents should distribute their business cards at every opportunity. In a world full of unforeseen events, insurance is the constant need for everyone. People are always looking for an excuse to change companies or policies. Providing them with a business card helps ensure you are the change they are looking for.

Filed under: Business Card Help, Design Tips, Marketing on August 25th, 2010