Printed Business Cards

Car hire and taxi services are great for airport trips, emergencies and days out in the city. Choosing a car hire service is not an everyday task for most people and it is the job of the driver to educate passengers on the terms of services, fees incurred and limitations. The taxi diver’s business card should provide focused driving service information.

The taxi driver’s business card should provide basic contact information including street address as well as specific details about the driver employer. If the driver works for a large firm his code name or number as well as details about his license should appear on the business card. If the car hire service is owner operated or the driver is self employed she should state this information on her business card.

Type of car is very important to the taxi driver’s business card. The color and make play a large role in influencing and informing potential passengers. A traditional British black taxi cab image makes one think of the urban yet classic setting, reliable business ethics and experienced drivers. The black stretch limousines tell a tale of extravagance, luxury and smooth driving. The brightly colored taxi image makes one think cheap, quick and consistent.

Use the back side of the taxi driver’s business card to inform potential passengers of any car rules, limitations and incurred fees. If there is a set mile rate stating this on the business card is a good way to prove to inebriated passengers the total cost of your services as well as providing sober passengers with an informed choice. If the car hire service only operates in certain areas, on certain days and times, the reverse of the business card is the ideal spot for this information.

Distribute taxi driver business cards in all locations where car hire services are popular. Local hotels, airports, night clubs and bus stops are the ideal place for cards. Be sure to hand passengers a car hire business card with their change or receipt to encourage repeat business.

Filed under: Business Card Help on March 20th, 2010