Consignment Store Business Cards: Getting it Right for Thrift Stores
Resell merchants, consignment shops and second hand store owners face the challenge of creating a professional business image in a competitive market filled with new products at low prices. The business card of the thrift store owner must be stylish yet honest, inviting and professional.
The usual information should be included such as contact details, store name and geographical location. Be sure to include any web site that provides direction tot eh store. Many people lump consignment and thrift stores together and details to your specific store is important. Make the name of the business large and obvious. Choose the same coloring as on the store sign.
For font type, choose something that reflects the style of your business. If you specialize in one particular are of vintage or used items, reflect this in your font. Choose an old fashioned script for high end vintage and antiques. Choose bold pop art style fonts for vintage 60s and 70s and consider a fun font for children’s items.
Choose clip art or visual images that reflect the style of the store and the level of merchandise. If the emphasis is on clothes, select clip art of clothes hanging on a rail or in a bundle. If you sell records and vintage posters, music themed clip art is best. If the store sells a variety of items, include a photograph of the store rather than making the card too busy with a variety of clip art.
Consider a double sided card to include opening times, driving directions or details on what type of items your store sells. You could include details of your donation acceptance rules or details on how the store sales operate. A great idea for thrift store business cards is making the back side of the card a coupon to be redeemed upon visiting.
For stores that offer clubs and ongoing discounts for numerous visits, it may be a good idea to create fold over business cards. This allows for the customer to have their card stamped or punched during a visit yet still retain the business information portion of the card.
Consignment stores, vintage clothing outlets and thrift stores must make themselves stand out from the sea of local no name charity shops that people struggle to remember. Most often customers remember the location over the name. Be sure to make location a large part of your thrift store business card design.
Filed under: Business Card Help, Design Tips on October 15th, 2009
