Clothes Designer’s Business Card

The world of fashion is a size zero zoo and standing out from all the wannabees takes hard work and constant self promotion. Fashion designers need to brand themselves and the right business card can set the tone for an entire branding strategy. The clothes designer’s business card should reflect their style, offer a sense of quality but not give too much away.

Of course, like any business card the fashion designer must make communication a priority. Be sure to include telephone numbers, e-mail addresses and mailing addresses. Depending on your business you may want to include directions to your location. Always double check contact information several times before sending the business card to print.

A good fashion designer has a very distinctive style, preferable color palette and specific design aesthetic. All this information should factor into the design and template choices of the business card. If your clothes are known for flashy decoration and over the top colors, you may want to tone things down a little when incorporating them into your business card design. Flashy is great on the catwalk but may be too distracting on the business card.

Finishing a business card is even more important to the fashion designer than the traditional business professional. Its all about the visual. Consider a thick cut card stock with a weight of 65 pounds or more. Engraved printing is a must. A textured card stock or perhaps a little metallic foiling on your logo will go a long way.

A fashion designer’s business card should be distributed discreetly but prolifically. Hand cards over to industry professionals for referral work and to established clients wanting to show their friends your website. The fashion designer’s business card is your professional and creative handshake so be sure to design it as well as you do your clothes line.

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