Printed Business Cards

Whether dealing with clients or colleagues, the toy store owner is in the enviable position of being able to have a whimsical fun, colorful business card no matter what their age. The tone and design of a toy store business card often depends on the type of toy store the owner is trying to promote.

Toy stores are not cookie cutter enterprises and offer specific ranges of toys for different age groups. The business card of the neighborhood hand painted wooden toy shop may be very different than the card of a plastic filled franchise toy store.  There are eco friendly toy stores, vintage toy stores, chain toy stores and specialty stores (just bears, just dolls, just games) and all offer unique business card design opportunities.

A photograph of the merchandise type is a great way to let people know the type of toy you carry and the price point they are dealing with. If for copyright reasons, you aren’t able to include a photograph of a particular toy, you could use a generic photo from the business card company database or consider writing the brand names of some of the more popular lines you carry.  A cartoon style toy clip art always brings a smile.

Be sure to choose clip art and graphics for the business card that also reflect the age group offered by the store. Alphabet blocks suggest very young children’s toys, sail boats and planes indicate the pre tween market and electronic toys edge toward the early teen market. Careful clip art choices are important: combine fun with focused content.

Backgrounds for toy store business cards can be full photograph or full color. Choose bright colors that represent the brand or perhaps reflect the colors of the store front. A little foil or contrasting ink colors will make the card pop presenting the right impression of brightly painted toys.

When it comes to fonts, the usual rules still apply and all contact information should be legible and big enough to be read without squinting. Comic sans, Batang, Candara, Gisha, Kristen ITC and Parade are great for toy store business cards.

Think bright, bold, whimsical but informative when it comes to toy store business cards. Combine imagination and colorful design to create the right theme for your business.

Filed under: Business Card Help, Design Tips on October 6th, 2009