Printed Business Cards

It isn’t just people that need a business card these days. In fact, a business card is available alternative to brochures and guides that nobody ever reads. When you visit an art gallery or a museum, you usually take the brochure because you want to document being there or get the contact information off the back. Business cards for museums and other public service institutions is a great way to save money.

Brochures are expensive to create and reproduce whereas business cards are not. A museum, art gallery, library, church or social club can have a business card. It would include the contact information and geographical location of the building or organization.

The business card of an institution is a generic contact card and should avoid the name of any particular individual on the front. Placing the names of the board members on the back is an option if you intend to include every email or every telephone number. This can quickly become cumbersome. Better to give each member of the board a hand full of the cards to distribute.

Include either a photograph of the institution, its collection or theme in the business card to give it a more creative edge. If you are concerned about attracting thieves, consider a very descriptive tag line as an alternative to photographs. Include the type of institution, the scope of the collection and any unique aspect of the museum.

Buy business cards for institutions in bulk so some can be kept at the front desk, distributed among the board members and placed at neighboring museums. A few at the local tourist board office and chamber of commerce may be useful for increasing foot traffic.

Filed under: Business Card Help, Design Tips, Marketing on January 6th, 2010