Printed Business Cards

When dealing with the death business discreet self promotion is key. A funeral director cannot give out buy one get one free coupons or offer discounts for repeat business. And if they did you probably wouldn’t utilize their services. They can however use their business cards to set the tone for their business and make a lasting tactful impression.

It seems best to avoid flashy, brightly colored business cards when trying to create a sympathetic impression. A card with a black background is an option but a little morbid. The black ink embossed on a white or cream background is standard. Another option is a card color set that reflects the colors of the exterior or interior of the funeral home.

Lettering is very important for advertising funeral services. Old fashioned fonts like Copperplate or French script convey tradition, timelessness and classic surroundings. Bookman or Garamond conveys a little of the classic but with a modern twist; a sense of the well established business. Light hearted lettering such as Comic sans or Lucida handwriting should be avoided in case in gives the impression that the director is not serious about his or her chosen profession.

A thicker cardstock can add tactile weight to a card that may be in a pile of other service cards useful to the bereaved. A funeral director should always give his or her client a sense of reliability and stability and a heavier stock can help cement this impression.

The funeral home business card should contain all the basic contact information. A small key roads map is helpful but not necessary. A small summation line listing basic services provided is a good mental reminder for the bereaved. The full names of key personnel and opening times as well as service days are very useful for assisting relatives in planning their arrangement to do lists.

The funeral director and the funeral home play an integral role in fulfilling the final wishes of the departed and their families. Business cards should reflect a focus of purpose and provide the bereaved with a sense of security and confidence. Thoughtful planning can bring these concepts together in the funeral director’s business card.

Filed under: Business Card Help on September 22nd, 2009