Business Cards and the Branding Package

Business Cards may be your corporate handshake but alone its not enough to make a firm lasting impression. Ordering business cards is easy but what about ordering additional printed items for your company? Is that a hassle? In most cases designing your business cards as part of a branding package is the best way to go. So what does a branding package include?

Letterhead. High quality paper watermarked and printed with the company details may seem a little old school but it remains an essential of the business client relationship. A letterhead sent through the traditional mail service still carries more weight than something sent by e-mail. A medium sized company should consider 500 sheets of letterhead as mandatory.

Address Labels or printed envelopes. Envelopes with custom printing will always look more professional than stick on address labels but both get the job done. Printed return address on envelopes is a must for the larger business. Smaller businesses should consider an address stamp rather than address labels.

Custom binders or folders. Promotional literature should always be presented to clients in a custom printed folder. A plain folder always makes the company look cheap and your branding look scattered. Smaller businesses should consider custom oversized labels to personalize the plain folders their budget affords.

Promotional literature. For some companies this is brochures for others its fliers and posters. Whatever additional printed material your company uses in the running and promotion of the business it should all match the business card design.

Branding is all about repetition and cohesiveness. If all of your printed materials are cohesive your company logo, colors or slogan will be easier for clients and potential customers to remember.

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