And We’re Walking: Tour Guide’s Business Card

The modern tour guide shows up in a number of different venues such as the museum, the vacation spot, the national park, the historic home and the modern mega corporation such as TV and movie studios. The tour guide’s business card should be informative, creative and eye catching. The tour guide must not only inform their guests but hope they provide recommendations and repeat business.

Be sure to focus your tour guide business card by concentrating on the theme and details of your tour. Present the theme of your tour and provide some specifics to give potential customers an idea of what they can expect. Use a bulleted list format to make a few notes about your tour or tours on the front of the business card. Try to limit each sentence to less than seven words to ensure ease of reading.

Use the back of the tour guide’s business card to list the times of your tour and any associated charges. If there is a certain gathering place for the start of your tour the business card is a good place to write this information. If your card is given out in a hotel welcome package to tourists, the more information you can provide the more likely people are to show up for the tour.

When it comes to clip art for the tour guide’s business card, the portrait photograph is probably your best option. A picture of yourself on your business card will help tour takers recognize you in a crowd and provide them with a visual reference if they get separated from the rest of the group. Be sure to choose an image of yourself that is friendly and confident.

Hand out tour guide business cards at the beginning and end of tours as well as in promotional packages and gift shop purchase bags. Saturation will ensure clients remember your name and if you did well will request you as their tour guide rather than someone else in the future. The better attended the tour, the better the reputation of the tour guide and hopefully the better the pay check becomes.

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