All the Right Stuff: Art Dealer’s Business Card

An art dealer is often the mediator between an artist and the art distributor. They not only buy art or commission art they sell it to art museums and stores. Some art dealers work alone or for established museums and art businesses. The art dealer’s business card should be both professional and creative, eye catching and focused but never outshine the art or the artists.

Consider sticking to two colors on the art dealer’s business card. The idea is to create something both artistic and understated for the art dealer’s business card. A single background color or a very clean line design template coupled with very specific information makes for a successful arty business card.

When it comes to determining the amount of information to include on an art dealer’s business card the individual case rules. For the very well known art dealer just their name and one contact number or e-mail is often enough. A calling card rather than a business card approach works well for some art dealers. For those breaking into the business a little more explanation and a little less art may be good. It really depends on experience as well as how established the art dealer is in the given area.

Avoid featuring any particular piece of artwork on the art dealer’s business card. Art is such a subjective field it seems prudent for the savvy dealer to keep specific images off their business cards. For dealers who have many clients featuring a single artist’s work over other artists is bound to cause problems. If you deal with a particular style or aesthetic and want to feature it go with a classic image rather than one belonging to a particular client.

Distribute the art dealer’s business card directly to artists and their representatives, to art museums and art shop owners as well as journalists and other art dealers. The art dealer’s business card should be a piece of art in itself and project the image of a professional experienced individual capable of protecting the interests of both the artists and the art seller.

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