A Room With a View: Set Designer’s Business Card

The professional set designer spends their time dressing rooms for television, film, theater and advertising mediums. The set designer is a creative yet polished individual with a great eye for detail. That’s why the set designer’s business card should be colorful but conservative, focused but fun.

The black and white traditional business card seems inappropriate for a set designer. Think about color choice and arrangement on your card just as you would on your sets. This will help your business card to convey a sense of your personal aesthetic and show potential clients you know how to catch the eye without being overbearing. Find a way to use color to show your skill set but remember no more than three colors or the card will look overworked.

Choose quality card and ink for the set designer’s business card. Good raw materials are the key to a successful set build and a successful business card. Opt for thick cut heavy card stock and engraved printing for a very polished and classy look. Soy inks offer a vibrancy of color missing from traditional ink choices so explore your options.

When it comes to choosing an image for the set designer’s business card use caution. You may want to display one of your set builds but unless it is a famous one from television or film that clients will recognize immediately skip the set image. A more generic set will bias your clients before they know the full range of your abilities. A nice portrait photograph will do just fine.

Set designer’s need to network constantly to keep their portfolio of work current. Attending media focused events, art workshops and design related events are useful for making contacts. Always carry a sizeable stack of business cards wherever you go and hand one out to everyone you meet. A business card does nothing for your business if it stays in your pocket.

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